Bubble tea is one of India’s fastest-growing drinks, and your guests are already asking for it. If you are thinking about adding a bubble tea business to your hotel, restaurant or café, there is an easier way than starting from scratch. With a Hooba Boba brand partner counter, you can serve our premium imported bubble teas inside your own hotel, restaurant or cafeteria – under the Hooba Boba brand, with our recipes and ingredients.
⭐ 4.9 rating on Google · 5+ years in bubble tea · Recognised by StartupTN
Flagship opposite VIT 3rd Gate, Katpadi · Also at Fundera Bird’s Park, Vellore and Yelagiri
What is a brand partner counter?
It is a Hooba Boba counter that runs inside your premises. You provide the space and the team; we provide the brand, the recipes, the imported ingredients and the training. It is not a franchise – you keep running your business your way and add a premium drink counter your guests will love.
Looking for a bubble tea franchise in India?
Many owners search for a bubble tea franchise in India or a boba tea franchise in India when what they really want is a premium drink counter inside the business they already run. Hooba Boba is not a franchise – there is no franchise fee and no new outlet to build. Our brand partner counter is built for exactly that: you get the Hooba Boba brand, recipes, ingredients and training, while your space and your team stay your own.
For comparison, a typical bubble tea franchise in India can need ₹25–45 lakh of total investment, including a franchise fee of around ₹5–10 lakh, interiors and equipment (Franchise India). With a brand partner counter you start inside the space you already have, with the team you already have – a much lighter way to start a bubble tea business than paying the full bubble tea franchise cost.
Why now: the bubble tea market opportunity
India’s bubble tea market is expected to grow from about US$450 million in 2024 to around US$930 million by 2033 – more than double (Custom Market Insights, reported by PTI). It is the best of bubble tea at the right time: now is the time to enter the bubble tea market and be the first bubble tea counter in your area – and we will support you every step of the way.
Who it is for – find your business
- Hotels
- Restaurants & cafés
- Corporate cafeterias
- Malls & multiplexes
- Airports
- Resorts & theme parks
- Gaming zones & gaming cafés
- Hospital canteens & cafeterias
What you get from Hooba Boba
- The Hooba Boba brand on your counter – our Hooba Boba name and look.
- Proven recipes from our flagship opposite VIT 3rd Gate, Katpadi.
- Imported premium ingredients – so you can fix your selling price to suit your customer base.
- Staff training so your team makes every drink the same way, every time.
- Menu support – we help you pick the best-selling drinks for your guests.
- Quality checks to keep the taste consistent.
Premium product, your selling price
Hooba Boba is a premium product made with imported ingredients, so you are free to fix your selling price to suit your customers and your location – whether you run a five-star hotel, a mall food court or a corporate cafeteria.
Bubble tea ingredients and premix supply
Consistent taste needs consistent bubble tea ingredients. Our partners get the same imported teas, taro, matcha and tapioca pearls we use at our own shop, supplied by us, and we are developing our own range of bubble tea premix powders so every cup tastes the same at every counter.
What you provide
- Counter space with water and power.
- Your staff to run the counter.
- Basic equipment – we guide you on exactly what is needed.
- Your own FSSAI registration for selling food and drinks.
How it works
- Talk to us – tell us about your place and your guests.
- Book a free tasting – your team tries our drinks first.
- Choose your menu – we suggest the drinks that suit your crowd.
- Train your team – hands-on training on our recipes.
- Launch – your Hooba Boba counter opens.
- Reorder – order ingredients from us whenever you need them.
Why guests love Hooba Boba
One sip, and your guests keep coming back. Bubble tea is loved by Gen Z, students, young women, kids and families – the customers behind India’s bubble tea boom.
- 25+ handcrafted flavours
- Most loved: Taro, Hazelnut, Matcha, Mango, Chocolate, Oreo Cheese, Passion Fruit and Kiwi
- 7 cappuccino bubble coffees – our most famous range: Cold, Espresso, Irish, Mocha, Caramel, Hazelnut and Vanilla Cappuccino Bubble Coffee
Launching soon: sugar-free bubble teas. Zero added sugar, sweetened with monk fruit and allulose – made for health-focused guests and people who avoid sugar.
One sip, and your guests keep coming back.
Hooba Boba
Serving businesses across Tamil Nadu
We started with our flagship bubble tea shop in Vellore, opposite VIT 3rd Gate, Katpadi, and we are now open to partnering with hotels, restaurants, cafés and corporate cafeterias across Tamil Nadu – from Vellore to Chennai and Coimbatore.
A note from the people behind Hooba Boba
Hooba Boba never compromises on quality. We check every order – not just the first sample – and use our own formulations so the taste stays strong and the same every time. We partner only with businesses that care about quality, taste and customer satisfaction first. When the quality is right, the money always follows.
Sathiya Panneer Selvam, Founder & CEO · Raju Inkarsal, Head of Operations – Hooba Boba
Related reading: bubble tea shop business plan · bubble tea training · food franchise business in India
Frequently asked questions
How is a brand partner counter different from a bubble tea franchise?
A franchise usually means a new outlet, a franchise fee and full fit-out. A Hooba Boba brand partner counter runs inside your existing hotel, restaurant, café or cafeteria – you add our brand, recipes, ingredients and training to the business you already run.
Is Hooba Boba a franchise?
No. Hooba Boba offers a brand partner counter, not a franchise. There is no franchise fee and no new outlet – you add our brand, recipes, imported ingredients and training to the premium business you already run.
How much does a bubble tea franchise cost in India?
A typical bubble tea franchise in India can need ₹25–45 lakh of total investment, including a franchise fee of around ₹5–10 lakh, according to Franchise India. A Hooba Boba brand partner counter starts inside your existing premises instead, with your own space and team.
How much space do I need?
A small counter with water and power is usually enough. We look at your space with you when we visit for the free tasting.
Do I need an FSSAI licence?
Yes. Your premises needs its own FSSAI registration for selling food and drinks. Most hotels, restaurants and cafeterias already have one.
Can I set my own selling price?
Yes. Hooba Boba is a premium product made with imported ingredients, so you can fix your selling price to suit your customer base and location.
Do you supply the ingredients?
Yes. We supply our imported premium ingredients – teas, taro, matcha and tapioca pearls – and you can reorder whenever you need.
Which areas do you cover?
We are open to partnering with businesses across Tamil Nadu, from Vellore to Chennai and Coimbatore.
How do I get started?
Book a free tasting for your team. Call or WhatsApp Raju Inkarsal on +91 90929 39697, or send an enquiry on our Partner with us page.
Let’s talk
Book a FREE tasting for your team.
Raju Inkarsal – Partnerships & Business Opportunities
Call / WhatsApp: +91 90929 39697
Email: rajuinkarsal@hoobaboba.com
Send a partnership enquiry → · Download the partner brochure (PDF) → · View Raju’s digital card →